SEM Search Engine Marketing

^$ 442.68/mo

Novikos

Monthly ad spend: $300 - $3,000
Monthly optimization and strategy calls
Account setup and ongoing management
Comprehensive conversion tracking
Includes pop-up ads
Supports up to 10 ad groups
Extensive keyword research
Custom negative keyword list
Geographic targeting strategies
Creation and analysis of ad copy
Systematic call tracking
Expert consultation sessions
Campaign types: Search, remarketing, and display
Bonus: Free press release credit!

^$1,030.84/mo

Novikos

Monthly ad spend: $5,500 and above
Frequent optimization and strategy consultations
Account setup and ongoing management
Comprehensive conversion tracking
Multiple A/B testing for landing pages
Supports up to 100 ad groups
Extensive keyword research
Custom negative keyword list
Geographic and audience targeting strategies
Creation and analysis of ad copy
Systematic call tracking
Expert consultation sessions
Monitoring for potential fraudulent activity
Includes pop-up ads
Campaign types: Search, remarketing, and display

^$ 651.42/mo

Novikos

Monthly ad spend: $3,001 - $5,499
Bi-monthly optimization and strategy calls
Account setup and ongoing management
Comprehensive conversion tracking
Includes pop-up ads
Supports up to 10 ad groups
Landing page performance testing
Extensive keyword research
Custom negative keyword list
Geographic and audience targeting strategies
Creation and analysis of ad copy
Systematic call tracking
Expert consultation sessions
Campaign types: Search, remarketing, and display

Search Engine Optimization (SEO) enhances organic search rankings through techniques like keyword optimization, while Search Engine Marketing (SEM) uses paid ads for immediate visibility. Both strategies drive traffic and improve brand visibility, but they differ significantly in approach and results.

In SEO, a website secures a free position in search results by providing highly relevant content for specific keyword searches. In contrast, SEM requires payment for visibility on Search Engine Results Pages (SERPs), particularly when utilizing pay-per-click (PPC) advertising.

SEM search results often include extensions, such as additional links and phone numbers, enhancing visibility and user engagement. In contrast, SEO results may feature snippets that provide concise answers or summaries, highlighting relevant content without additional paid elements.

With SEM, we can quickly achieve our desired results, as it is the fastest method to drive traffic to a website. In contrast, SEO may take longer to position your website at the top of search results, requiring ongoing optimization efforts.